MoonBikes story began in the French Alps in a tiny village called Saint-Nicolas-de-Véroce. Nicolas Muron, MoonBikes founder and CEO observed that in the summer, there are countless ways to get around—including cars, bikes, skateboards, e-bikes, motorcycles, pogo sticks, and roller skates. Yet in the winter, mobility solutions were extremely limited—and they often had a large impact on the environment. When the snow fell, transportation primarily revolved around cars and snowmobiles. Inspired by his love for the mountains and deep interest in technology, Nicolas recognized a need for something different.