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MoonBikes Announces Jason Bonser Will Join as General Manager, North America
Bonser Joins the Pioneer in Snow Mobility to Lead Sales, Service,
and Operations for the World’s First Electric Snow Bike
Boulder, Co – (December 19, 2022) – Jason Bonser, MBA and former Senior Manager at Peloton Interactive, Inc. and Tesla, has assumed the role of General Manager of North America at MoonBikes, Inc., the world’s innovator of snow e-mobility. MoonBikes, Inc., is the manufacturer, distributor, and social innovator of the world’s first electric snowbike.
MoonBikes, Inc., is the first company to introduce cutting edge technology around electric snow mobility, pioneering ultralight transportation in the form of a swift, silent, and electric snowbike that provides a new way to explore the outdoors. Blurring the lines between recreation and transportation, MoonBikes leverages fresh technology to streamline design and light weight as a perfect companion for winter. They deliver a playful ride and immediate power.
“I am thrilled to join the MoonBikes movement, leading the growing mobilization of snowtech and electrification of snowbikes across North America,” said Bonser. “We are so fortunate to be able enjoy the outdoors with this revolutionizing new technology that will truly change snow mobility and winter activity.”
Jason Bonser will lead the North American MoonBikes footprint, headquartered in Boulder, Colorado, directing sales, serving customers, and organizing operations to advance the new technology offered by the unique electric snowbike. Partnering with winter resorts and recreational companies, in addition to direct-to-consumer sales, MoonBikes is expanding to support the needs of the company’s diverse clientele and motivating winter enthusiasts to explore exciting adventures in the new year.
“We are thrilled to have Jason join our dedicated MoonBikes family and provide his leadership in pioneering winter recreation and mobility across North America,” said Nicolas Muron, Founder and CEO of MoonBikes. “Jason’s passion for technology and outdoor exploration make him the perfect complement to the mission of MoonBikes to accelerate new ideas and harness invention to widen new horizons for our customers.”
Jason Bonser has been leading sales and operations at technology and high growth companies for over 20 years. He has trailblazed emerging markets with skills in last mile fulfillment, strategic planning, and cross-collaboration teamwork. Prior to his work with Peloton’s direct to consumer sales portfolio of global retail showrooms, e-commerce, and inside sales, Bonser served as Regional Operations Manager and Sales Manager at Tesla, Inc., managing vehicle delivery operations, product channel logistics, licensure and regulatory compliance, and supply chain activity. While at Tesla, he was also named Global Top Ten Sales Leader and North American Top Five Sales Leader for the company.
Whether rallying on trails, venturing into the backcountry, or simply cruising around town, a MoonBike transforms winter into a playground without compromising the environment. Users can now explore nature in near silence, a truly transformational experience. With its zero operational footprint, MoonBikes gives the rider the freedom of an e-bike, with the power of a motorcycle.
The French startup has seen continued growth in the U.S. since its Boulder, CO headquarters opened in December 2021. The company will show for the second time at CES (Consumer Electronics Show) in Las Vegas, NV in early January 2023 and hopes to continue on its mission to rapidly democratizing snow mobility.